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Tutorial B2

Effects of Singapore Perfume Packaging on Consumer Decision

Seungjun Bae, Sunyoung Lim, Dion Tan, Jihun Lee

Jamal Kazura Aromatics and Singapore Memories are Singapore local perfume brand. Jamal Kazura Aromatics provide perfume customized service by mixing the perfume oils that customers choose. They sell their perfumes in different jars which are common and remarkably unique from 1933. The design of very unique jars are from Egypt. Singapore Memories are the other local perfume brand selling their items through online and 22 stores in Singapore. The point of getting attention is their brand logo and symbol. As they are Singapore local perfume brand, they put Singapore landmarks on logo such as MBS, Merlion and Gardens by the bay. This logo is put on their perfume jars and box packaging as well. We will do survey about potential consumers' perspectives on these special perfume packaging to understand and analyse the effects of perfume packaging on consumer behaviour.

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